Trying to market a business with little experience or money behind you may seem tough. However, many people have managed to get their companies off the ground despite a lack of connections or capital. There are many different channels waiting to be exploited by people whose businesses are in their infancy.
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One of the best ways to gain exposure for your business is to think locally. Many companies look to other businesses to help them, and being part of a thriving community is a good way to get your voice heard. Attending local business events will help you make valuable connections and hit the ground running. If you do have any capital to spare, you could print off marketing materials to leave in libraries or other places where a number of people pass through each day. Alternatively, an established marketing firm like Oliver Wood can help you to market your business effectively.
Enhance your Fortunes
Many companies have prospered after forming links with other local, growing non-competitive businesses. There are many ways that you can collaborate. You could look into bundling promotions or linking to your associates’ sites. The more connections you make, the more exposure you will create. When you do acquire a customer, you could ask them to write up a testimonial and refer you to other people. Once you have got customers on board, you should work hard to keep them. There are many ways to do this. Perhaps you could invest in loyalty cards where appropriate or treat them to special discounts?
Social Media Mix
Making use of social media is essential. Social media offers a free way to drum up exposure and let people know that you exist. By interacting with would-be customers and clients, you can make yourself seem approachable and willing to listen to the thoughts of others. Twitter, Facebook, Pinterest, Instagram and LinkedIn have all helped start-ups to gain exposure. Blogging is also another way to establish yourself as a leading player in your field. The list of topics you can blog about is endless. You can write blogs about special offers, your latest news or post your opinions on a relevant news story. Once people start subscribing to your blog, you can stay at the forefront of their minds.
Most companies end up outsourcing their marketing to another business at some point. However, it’s possible that this isn’t currently an option. If not, there are many things you can do yourself to create exposure yourself. Starting local and building up over time is one of the best ways to help your audience grow. You may wish to contact your local newspaper and ask them to cover a newsworthy forthcoming event or story. Email marketing is one of the cheapest and most effective ways to grow your brand and build trust. What’s more, email strategies are usually easy to implement. There are many free services that will help you build an effective e-mail campaign for beginners. Meanwhile, professional marketing services can help you market your business on a budget.
More and more companies of all sizes are discovering cost-effective strategies to market their brand and target their audience.