Get to know your market better
Unless you know your market, there is no chance of communicating effectively with them. Who is your average customer? What do they do? What are their business goals, and why do they like using your product or service? You need answers to all of these questions to help you kickstart all of your marketing campaigns from here on in.
Use customer surveys to find out more details, or ring them up a couple of weeks after they have bought from you for an aftercare chat. Use your website analytics data to find out what your customers like about your site and what they don’t. It’s a continuous process that never stops, so be prepared for ongoing checks.
Embrace your local market
It doesn’t matter whether you have designs on dominating your market around the world; the simple fact is that everyone has to start from somewhere. And the best way to do that is to get involved with anything you can on a local scale. Charity events, community evenings and local business meetups can create countless opportunities for you. Succeeding in business is, after all, just about who you know.
Fine tune your SEO
Search engine optimization is one of the most important things to look at if you want people to find you online. The chances are that if you have a website, you know a little about SEO but is that enough? If you set up your online home and did the basics, that’s a good start but it is a constant process that needs tending to, the same as you would a garden.
You could either outsource to an SEO company that you trust or look into hiring a fulltime expert as an employee. You could even learn about it yourself. Whichever method you choose, it is essential to get your SEO up to speed on the latest developments and be ready to change things when further updates occur.
Social media won’t work for a lot of businesses because they just don’t use it in the right way. If your Facebook and Twitter feeds are just outlets for your advertising, most people just won’t respond. In fact, many people won’t even see your updates! You need to be a little more clever when it comes to social media, and try and keep the ratio of interesting posts much higher than your promotional posts. Take a look at this article to get some inspiration and ideas.
Marketing is a simple concept, but very hard to get right. Head over to our guide to learn the basics. If you don’t have the budget to spend millions on a thirty second TV slot once or twice a week, it is going to be hard for you to compete. However, if you can use the techniques outlined above to develop a solid base, then it will put you in good stead for the future.