Billboards & Posters
For a small business, one of the best ways to promote yourself is through billboard and poster campaigns. You can pay to have an advert for your business plastered on various billboards in your area. Likewise, you can have posters created and put up around town or on bus shelters to maximise visibility. As a small business, you’re likely to get the majority of your customers locally, so you have to make sure they all know about you. Create an advert that’s eye-catching and will jump out and grab people’s attention. You want it to leave a lasting impression on them, so they think about it afterwards and consider giving your business a shot.
A popular way for small businesses to market their company is through sponsorships. You could sponsor a local sports team or event, as a way to promote the business. Again, it’s all about getting as much exposure as you possibly can. Sponsoring a local event is a fantastic idea because it means your company logo will be everywhere, and lots of people could see it. You can even ask the organisers to give you a ‘shout out’ during the event, which is excellent for business promotion.
Local SEO is all to do with ‘local’ search results. For example if you search for a business online, you’ll see a list of results for businesses in your area. They’re normally displayed above the organic search results and have a link to their location on Google Maps. This is a great way for you to market your business locally, by using the internet. It’s probably the best way for local people to find your business online, and they’ll know exactly where it is! There are also many local SEO services out there that can help you get the most out of this marketing device. They can aid you in appearing higher up in the local search results, meaning there’s a higher possibility people will find and use your business!
There are two ways you can use the local news as a killer marketing tool. Firstly, you can create print-based ads and buy advertising space in your local papers. Secondly, you can try and schedule meetings with reporters to give an interview about your new business. By doing this, you have the chance to talk about your business and get an article written about it. Many local people will be inclined to use a business if they’ve seen a positive article online or in the paper. You’ll want to make a good impression, so make sure the reporter feels welcome when you meet. An interview is also a stellar way to increase your brand reputation.