In this guide, we’re going to look at some of the qualities you need to look for in an SEO consultant. In an industry awash with false promises and nefarious practice, it’s vital to understand who you are bringing on board. Let’s take a look at some of the key points.
White hat approach
There are a few ways of approaching SEO. The first is known as white hat SEO. It’s about ticking the boxes that Google and the rest ask you to, and playing a straight game. Then, there’’s the black hat variety. This is when you try and game the system in your favour. You should avoid this as much as possible, as it will only end in tears. If your site is flagged, you run the risk of getting a penalty, and your rankings will crash. So, go for the white hat SEO. It might take longer, but it will be safer for your online presence.
Another important thing to look at is their previous success – preferably in an industry like yours. Ask them for a list of clients and to see their previous work. If they don’t want to share any details with you, it’s best to walk away. Of course, you might not get to see anything in great depth – trade secrets, and all that jazz. But, you should, at least, have an overall view of what they did and the success they brought to the table.
It’s also important to understand how your SEO measures their own success. If they just talk about traffic increases, then it should be a warning sign. It’s not enough to have more visitors to your site – particularly as more than half of them could be bots, anyway. Instead, quality SEO services will talk to you about the quality of your traffic. It’s way more important than the amount if visitors you receive.
Valid link building strategy
Links are essential for climbing the search engines. However, not all links are a good thing. If your SEO can find you high-quality links from trustworthy websites, then that’s a good sign. But, if they use low-quality sites, it’s only going to cause harm to yours. Make sure that their link building strategy is sound – there’s some excellent advice here.
Finally, even the world’s best SEO can’t guarantee you a number one spot on Google. So, if you hear that promise made to you – run a mile. Anyone that says that is lying, or at the least, is using questionable tactics to make it happen. In fact, any wild promises should draw the same response. Honest SEOs will be straight up with you, and keep your expectations grounded.