In business, the authority of your brand is of vital importance. It sets you aside from the competition, and will help you establish a far stronger customer base. But, when you are just starting out or are a small company, it can be hard to build the authority of your brand. In today’s guide, we’re going to go through a few simple ideas that can help you. Read on to find out more.
Start a blog
To become an authority, you have to let people know about your knowledge. One of the easiest ways to get started is by creating a blog. Online blogs will help you highlight how much you know about your industry.
It’s the perfect tool for pulling in new customers at all stages of the buying process. It’s also good for your SEO. Although starting a blog is easy – as long as you know your subject matter – it’s time-consuming. Make sure you devote enough time to it or it won’t have the desired effect.
Write for other blogs
The next step is to find other authorities in your field and contact them about writing a guest post. If you get the nod from someone a lot of people already expect, it’s a social recommendation for them to do the same for you. It’s another platform for you to demonstrate your knowledge and authority, and you will attract a lot more interest.
Don’t forget about other forms of media, such as video production. Again, it’s an excellent way to get your messages out there, and there are hundreds of things you can do. People love the video – it’s one of the most shareable mediums out there right now. And, if you can provide people with interesting and compelling ideas or helpful guides, it will ramp up your exposure.
Become a speaker at events
Whatever line of business you are in there will always be industry events to attend. And, all these events need speakers to stand up and reveal interesting information. You will have an audience of people 100% interested in what you do and who you are. And, it’s an excellent way to build up more support and rapport with customers old and new.
Use social media better
Social media can be a useful tool if you use it the right way. It’s fine to set up a Facebook page, or Twitter accounts for your business. But, it won’t attract you much in the way of new customers – you are already preaching to the converted.
So, think about a few different ways to encourage new customers to check out what you have to say. Let’s say you have 1,000 followers. You also have twenty-odd staff members who are keen social media users. If you get your employees to use branded social profiles, that it is going to expand your audience by a considerable amount.
Let us know your thoughts about growing brand authority. Do you have any other tips to share? If so, we would love to see them in the comments!